WotC - Hasbro CEO Chris Cox, "I would say that the underlying thesis of our D&D business is all abou
Fred WightmanHey, guys. I just wanted to come back to Wizards. And if we think back to the investor day last fall, and I totally recognize a lot of this change, but it felt like D&D was a big piece of the plan to double the Wizards business. And if we just think about the film impairment and the softer box office, does that put those targets at risk or is there enough traction and momentum in some other areas to offset that?
Chris Cocks -- Chief Executive Officer
No, I mean. Good morning, Fred. I would say, the underlying thesis of our D&D business was all about digital. To me, entertainment's a kicker.
It helps to enable broader audiences' exposure to what's traditionally a mid-core to hardcore gaming brand. And what digital allows us to do is kind of take that tabletop role-playing game, TAM, that we have in the world, which is probably about $80 million people who participate in those hobbies and frequent that kind of channel, and take our brand like D&D to 800 million people who play role-playing games. And so, I think Baldur's Gate 3 is just the first of several new digital initiatives you're going to see from us, that span how we can try to transform tabletop role-playing gaming to an even richer kind of theater-of-the-mind experience to more traditional video games from us and partners like Larian.
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